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Porsche & Uber Partner During the 2017 Formula 1® Rolex Australian Grand Prix

Panamera In Melbourne

Porsche and Uber team up to surprise and delight Australians


Porsche Cars Australia has announced their partnership with Uber, which sees an exclusive fleet of the latest Porsche models hit Melbourne streets during the 2017 Formula 1® Rolex Australian Grand Prix – a global first for the brand.

In celebration of the event, over the course of the week in the build-up to Sunday’s opening race of the Formula 1® season, Uber riders will be in with the chance to enjoy an authentic Porsche experience by simply requesting an uberX within the app, with the majority of Porsche’s fleet comprising the just-released Panamera luxury four-door sports car.


woman panamera porsche


The state’s highest rated drivers will get behind the wheel and switch out their usual vehicles for a brand-new Porsche.

Paul Ellis, Director – Public Relations and Motorsport of Porsche Cars Australia, says “We’re delighted to be working alongside the world’s best ridesharing app Uber, to surprise consumers with a premium and memorable experience. The 2017 Formula 1® Rolex Australian Grand Prix is the premier motor sport event in Australia, so there’s no better time to showcase the latest in Porsche automotive design, quality and innovation.”




The activity launches in conjunction with the new Porsche Panamera luxury sedan. The style is both sporty and luxurious, and has features including power seats with a massage function, rear seat entertainment and ambient lighting.


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